




It was the kind of offer Telstar Logistics cannot refuse: "Please join us for an exclusive opportunity to experience and fly on Emirates’ cutting-edge A380 aircraft during a two hour ‘demo flight’ and reception," they said. So we said, "Sure! Sign us up!"
And away we went. Dubai-based Emirates brought the airline's first Airbus A380 to San Francisco today to provide the locals with a first-hand demonstration of the aircraft's formidable bling. Airbus delivered this A380 less than two weeks ago, and Emirates quickly put it to use as a high-profile billboard to introduce the airline to the American public. San Francisco will become Emirates' newest destination on December 15, when nonstop service to Dubai begins (using a Boeing 777-200, alas).
As you may recall, Telstar Logistics also toured the first A380 ever to land at SFO last October. That A380 was a very different creature, however. Operated by Airbus as a test platform, its interior was unfinished and hollow, but for a few instrument racks and simulated cargo. For comparison's sake, this is what it looked like inside that A380:

Here's the view from roughly the same spot, in the Business cabin of the A380 we flew aboard today:

The Emirates A380 is A6-EDA (cn 011), the eleventh A380 to roll off the Airbus assembly line. When its promotional tour is completed, it will be put to work flying Emirates' Dubai-JFK route. Today, however, it was our airborne plaything, so we explored it from front to back -- from the frilly fountain sculpture at the top of the main stairway to the inflight toaster and bunwarmer installed in the aft galley. We even played bartender in the upper deck lounge. Swingin'! Here are some other impressions from our 90-minute joyride over San Francisco and the Pacific Ocean:
- There really is such a thing as a "new airplane smell." In fact, it smells a lot like a new car. It also smells much better than the skanky interior of a typical American Airlines MD-80 that was built sometime during the Reagan Administration's first term.
- We'd heard that the A380 was very quiet, and it's true. The cabin interior was exceptionally hushed — a fact which became very clear when thrust was applied for takeoff. We barely heard the engines spinning up to speed. Seriously quiet. Want proof? As you watch this (seriously awesome) video of the takeoff taken by our distinguished colleague Theorem, listen to how hushed the cabin remains throughout. Note also that Theorem was sitting in a window seat just behind the port engines. Let's listen in:
- Also, let's hear it for the Tailcam! One of the coolest things about the A380s onboard video system is the realtime view it displays of the plane in flight. Theorem captured the takeoff, and we shot this video that shows the view from the Tailcam as we came in for a landing at SFO. This is what we saw from our seatback video display:
Passengers in all classes can choose to watch live video feeds from three cameras positioned on the exterior of the plane: A view from the top of the tail, a view forward from the nose, and a view straight down. Endlessly entertaining.
- This A380 was configured to carry a total of 489 people. On the lower deck, Economy Class has 399 seats. The upper deck was fitted with 76 Business Class seats and 14 First Class "suites."
- The Economy seats are reasonably spacious, and the inflight entertainment system has a lot to offer. There's inflight email and SMS, 100 movies on-demand, 50 on-demand television channels, 350 audio channels, and 40 electronic games. Here's the view from a typical Economy seat — this is where we sat during our takeoff and landing. Notice the gimballed cup-holder built into the back of the tray table (clever! handy!), and the fact that our knee is not bumping up against the seatback:
- Business Class seats are semi-private pods that offer lie-flat seats, a large-screen video display, storage space, and a personal beverage station. The pods are very comfortable, but they also resemble office cubicles, which is a tad unsettling.
- First Class "suites" offer even more privacy, burlwood trim, a large-screen video display, lots and lots and lots and lots and lots of gold-chrome trim, and a retractable personal beverage station, which operates as follows:
- First Class passengers enjoy access to the aircraft's two showers.
- Yes! Showers! Each of the 14 First Class passengers can enjoy a 5-minute shower in one of two private lounges, each of which looks vaguely like something one might expect to find in a Napa Valley golf club. Two dedicated shower attendants clean and freshen the rooms after each use, and the A380 carries an extra half-ton of water to meet the personal-hygiene needs of these elite First Class passengers. In aeronautical terms, there's a word for this: Super-decadent.

- We even took a photo from *inside* the shower, since this is the closest we may ever get to it shy of paying more than $10,000 for a First Class ticket:

- The shower was nifty, but the upper deck bar/lounge area was perhaps even more enticing. The bar is spacious enough and comfortable enough to encourage serious socializing, and there was an attentive bartender (Hereby dubbed "Isaac of the Airways") pouring the drinks. Extremely civilized:

All told it was a rarefied experience — not least because who the hell knows when we'll get to fly on an A380 again. (No American carriers have ordered the A380, and those that do come to the U.S. will be used sparingly on international routes.) Yet that made us all the more grateful for the opportunity to take the A380 for a test drive. And since we treat our responsibility to share such experiences as a solemn duty, we've enclosed a link to lots more pictures. Happy flying!
LINK:
Emirates A380 at SFO (Flickr Photoset by Telstar Logistics)
PREVIOUSLY:
Telstar Logistics Gets Intimate with an Airbus A380
How to Evacuate 873 People from an Airbus A380
The Airbus A380 Invades America
(Images: All photos by Telstar Logistics, except for the takeoff video by Theorem.)
what a great post!
i really feel like i got the full tour as well. the tail-cam is a great idea and there's no reason it couldn't be implemented on other, smaller aircraft.
while i prefer the "test article" decor of the first plane you toured, it appears that they've kept the gaudiness to a minimum.
i'd feel envious if i didn't feel thankful for your thorough documentation. solemn duty indeed!
Posted by: striatic | 05 August 2008 at 12:49 PM
wow. thanks!
all that tack-o-rama gold crap in the F cabin... yeesh, but I wouldn't turn down a trip in the F suite over it.
Posted by: 42 | 05 August 2008 at 06:49 PM
Great post! That is some serious decadence right there.
Love the tailcam (and your video of it).
I was wondering, what's the song in the background of the landing video? It sounds great, and I'd sure like to listen to some more of it.
Posted by: Alex | 05 August 2008 at 08:10 PM
Very disappointing post.
I wish we could hear your genuine, honest feelings about this flight. Instead, your writing is stilted in exactly the way that would be expected from a writer who is hoping not to offend his hosts.
There was a lot of creepiness and grotesqueness to comment on there, and you completely pretended it wasn't there. I guess you don't want to burn any bridges. Hopefully other writers will be more frank.
Posted by: Mark | 05 August 2008 at 10:14 PM
The gilding is painful, but not excessive for the emirates.
Compelling tailcam video--why doesn't every airline do that?
(btw not to be that guy but what was the music?)
Posted by: Anon | 06 August 2008 at 05:54 AM
I want to go on there!!!! When do we get to go?!?!?!
Posted by: Lulu | 06 August 2008 at 09:40 AM
Wow, what a tap dancer the writer is... Careful not to burn any bridges or *gasp* have journalistic integrity.
A sad commentary on the state of "journalism" today, lacking incisive objectivity. Don't worry, Toddy ole boy, I'm sure you'll be invited to many, many more sponsored luxuries where you can salivate on command and write to other people's specs.
Posted by: ron | 06 August 2008 at 09:42 AM
The soundtrack on the Tailcam landing video is:
"Chain Reaction" by Mellow, on the (excellent) CQ Original Motion Picture Soundtrack.
Posted by: Telstar Logistics | 06 August 2008 at 09:45 AM
Nice to see what our oil dollars are buying!
Posted by: scotty | 06 August 2008 at 09:45 AM
Complete fluff. How about some additional details about the flight itself. Was the plane smooth? How did it handle turbulence? Any "negatives" (I'm sure even a brand new A380 has some negatives). How can they serve booze on the plane if it's owned by Muslims?
Posted by: Jack | 06 August 2008 at 09:50 AM
the tailcam imo is d best way to feel secure of whats going on outside the plane. its a revolutionary system that all aircraft should and must have.. cant w8.. XD
Posted by: lithus | 06 August 2008 at 09:51 AM
looks wonderful but I would rather put that amount of money towards a fabulous spa vacation. something that lasts days and not hours....
Posted by: pat | 06 August 2008 at 09:52 AM
That was a great presentation! It made me want to pay for first class, until I saw the 10K price, ouch! I would pay 1K for some of the features but it made me dream...what if...
Posted by: Andrea | 06 August 2008 at 09:53 AM
The interest factor reminds me of the Concord flagships of a bygone era.
It's just trading spaciousness over the supersonic speed but still caters to a similar clientel.
My only thought is this the SUV of the airline industry?
Posted by: Tom | 06 August 2008 at 09:54 AM
Wow, what an incredible aircraft! I would have loved to see and learn more of the "meat" of the aircraft, the cockpit, engines, etc. instead of just the "luxuries". As a middle class American, I am afraid I will never see this aircraft in person. Think of the fuel this thing uses carrying all that extra weight... that is mind boggling all on its own! This could be a nightmare for the mechanics to keep everything in working order.
Posted by: Kathy | 06 August 2008 at 09:56 AM
This is truly the way to fly and it is going to save Corporate Companies Millions Vs. the Corporate Jets they Lease! Companies need to pull back in these times of economic slowing
I have some very great cost savings Idea's that will help Corporations survive with inflation and high costs and it would be well worth there while to get with my company and see the other side of pulling in the stops in the name of profit. "You May not be Fortune 500 But! You need to act like them"
Posted by: Paul Polito / Airline Consultant for Hire; | 06 August 2008 at 09:56 AM
Wow, what an incredible aircraft! I would have loved to see and learn more of the "meat" of the aircraft, the cockpit, engines, etc. instead of just the "luxuries". As a middle class American, I am afraid I will never see this aircraft in person. Think of the fuel this thing uses carrying all that extra weight... that is mind boggling all on its own! This could be a nightmare for the mechanics to keep everything in working order.
Posted by: Kathy | 06 August 2008 at 09:56 AM
I just love when I see a comment of the like "Nice to see what our oil dollars are buying!" Why don't you ride a bike instead, and save some on gas or that's too much of a workout for you!
Posted by: Alex S. | 06 August 2008 at 09:59 AM
It's not a bird. It's not a plane. It's not a space (cruise) ship. It's... it's...it's a space hotel fun thingy.
Posted by: izmanu | 06 August 2008 at 10:08 AM
Hey that is thought provoking, why are they serving alcohol on a Muslim airliner?
Posted by: bob | 06 August 2008 at 10:10 AM
How much money to fly on it?
Posted by: JOSH | 06 August 2008 at 10:13 AM
It's nice to know that the plane can carry the extra water weight while US commercial airlines are taking away in-flight movie systems because they weigh too much and use too much fuel. (I guess it doesn't matter though, since they have an endless supply of it over there...)
Sorry, I do think the plane is nice, but I think its insanely ridiculous. It's nice to know that while the average person is being nickel and dimed in coach for peanuts, soda, baggage and blankets, the corporate bigwigs can sit in the lap of luxury and write-off the expense, which ultimately gets paid by the average consumers who buy the stuff they sell.
Gotta love it...
Posted by: Jennifer | 06 August 2008 at 10:13 AM
Wow, a lot of jealous, bitter people posting here. Just because you can't afford it doesn't mean you have to be nasty. Get a grip.
Posted by: Allison | 06 August 2008 at 10:14 AM
When are the airlines coming up with family class so that we can take our children without disturbing the elite, business and economy passengers? Ahhh! Still waiting.
Posted by: Uma | 06 August 2008 at 10:20 AM
so much better than us flights. First class flight in us isnt anything like what first class should be.
Posted by: x | 06 August 2008 at 10:20 AM