It's too bad United didn't have one of these on hand to perform the low-and-slow 747 flyby over the Golden Gate Bridge during San Francisco's Fleet Week. Nevertheless, the entity that represents the newly merged United and Continental has now released a photo that shows what the combined airline's new livery looks like on a Boeing 747-400.
As you can see, the new look drops United's old stylized "U" in favor of Continental's globe on the tail -- a logo that has been part of Contiental's identity since 1991. The United name appears near the forward doors, in a custom sans-serif font.
Our guess is that this is just a transitional scheme. On the plus side, the new livery is quick to apply, while minimizing repainting costs. No less importantly, it may help reassure former Continental passengers that the DNA of the old, stand-alone airline -- which, unlike United, enjoyed a reputation for providing not-miserable passenger service -- remains intact. (This appearance is more than skin deep: The new United will be run by an executive leadership team that draws heavily from Continental's ranks.)
After a few years, when the harder parts of the merger integration are complete, United will probably take a fresh look at its visual identity, starting from a blank sheet of paper. Until then, look for planes like this, coming soon an airport near you.
via Airline Reporter