"Who was Big Daddy Roth?" you ask? Oh goodness. Roth was a seminal figure in the 1960s hot rod and underground art scene, and if you aren't familiar with his work you need to get schooled. (Hint: Try here and here.)
Roth's 1964 catalog provides acts a a nice time capsule of his graphic art, but it does fill us with some regret... It's just too bad we can't still fill out the order form to get some of this fabulous merch shipped to the Telstar Logistics global headquarters!
More pages at Coop's set of images from Ed "Big Daddy" Roth's 1964 Monster Catalog