Longtime readers of this Internet weblog probably know that Telstar Logistics is a fake company that masquerades a vast multinational conglomorate. But just as you might imagine, fake companies don't put bread on the table. So without getting too deep into the intricacies of our corporate governance, suffice to say that Telstar Logistics is actually a real business that merely pretends to be a fake company masquerading as a sprawling conglomorate. Got that? We even have a business license to prove it.
All that is by way of saying that for the last few months, Telstar Logistics has been working in collaboration with 8020 Publishing to produce Everywhere, a new travel magazine that combines the dynamism and diversity of the Interweb with the richness and physicality of a glossy print publication.
In plain English, Everywhere is a travel magazine that's created from articles and photographs contributed by members of the online community at everywheremag.com. The community votes on their favorite contributions, then Telstar Logistics fleet management officer Todd Lappin (who also moonlights as the editor-in-chief of Everywhere) curates the best of the best to produce an inspiring travel magazine that looks fabulous on your coffee table or personal jet. Published contributors receive $100 and a free one-year subscription.
So, for example, when we receive an online submission like this, we turn it into a print magazine layout that ends up looking like this:
Or when someone sends us a great photo like this, we can turn that into a spiffy spread like this:
Introduce us to a hidden gem like Arizona's Antelope Slot Canyon, and we'll put it in the spotlight like this:
You get the idea.
Frankly, this project has been a ton of fun, because a) it's a pleasure to give so many talented writers and photographers the opportunity to see their work in print; and b) the travel category of your local newsstand has become so tired and stale that a magazine like this is long overdue. Everywhere is designed to make you want to put down the magazine, open up your calendar, and start planning a trip to someplace fabulous. It's the magazine for intrepid travelers who crave the authentic and the unexpected.
But don't take our word for it. See for yourself! As a reader of this Internet weblog you can receive a free trial issue of Everywhere. Take Everywhere for a complimentary test drive. Give it a read, and if you like it, we hope you'll subscribe. Likewise, feel free to check out the Everywhere online community, from whence all the good stuff in the magazine comes. If you're in the mood, you can also contribute some photos or stories from your recent adventures.
Everywhere Magazine Free Trial Issue (A special offer for Telstar Logistics associates)
How Everywhere Works (Everywhere magazine explainer page)
Everywhere, JPG, Magazines for the Future (San Francisco Chronicle, May 27, 2008)
Publisher Gets Web Readers to Fill the Pages of Its Magazines (New York Times, November 21, 2007)