They say that misery loves company, but why should grateful camaraderie be the exclusive preserve of the wretched and the downtrodden? Geeky enthusiasm loves company too, which is why Telstar Logistics is pleased to call your attention to a new(ish) blog called "Unabashed Gearhead Gnarlyness" which was launched recently by one of our Strategic Associates, Mr. Diego Rodriguez, the creator of the megacool Metacool blog.
DIego describes his new effort as being an exploration of "the visceral side of things," but don't be put off by the heady concept. Simply, his new blog is a celebration of the kinds of machines that likewise inspire Telstar Logistics. Indeed, one gets the sense that Diego has embarked on a quest to create a Grand Unifying Theory of Gearhead Gnarlyness, with a particular emphasis on the ways in which transportation hardware can inspire emotional attachment, and vice-versa.
Consider, for example, this YouTube video, which recently appeared on UGG under the heading "Why Subaru is my favorite car brand today":
What's to love about Subaru? Diego writes:
It's all about a brand that is based on a truth rooted in getting real stuff done in the world. It's not about selling the sizzle, it's about selling a steak that sizzles. Hot! And a juicy one at that.What makes it all authentic is the relatively close tie between the WRX's you see pogoing around in this video and what you or I could buy down at the corner Subaru dealer. They're a lot closer to the civilian models than anything you'd find in NASCAR, let alone Le Mans racing or even touring cars. Effective marketing is about brands that are real, not fake. Truth, not myth.
Hallelujah to that! (And conversely, we hope that the beancounting executives who seem hellbent on diluting the Jeep brand will take note of these wise words.)
Diego's pursuit of gearhead gnarlyness has an ecumenical bent, which is to say that in addition to cars, he also likes airplanes, and motorcycles, and drilling machines, and even... high-performace knitting. And video. Lots of great video.
Check it out to get your USRDA of gnarl.
Unabashed Gearhead Gnarlyness (A new blog by Diego Rodriguez)
Rewatching the video above, we got to wondering about the scenes that show a Subaru hucking the kickers in a snowboard park. Because in addition to loving gearhead gnarlyness, Telstar Logistics also loves gravity-powered gnarlyness. On snow. And if all three elements can be combined, then that's a win-win-win. Some tactical searching turned up the original video. Here 'tis:
(IMAGE: Top, An unabashedly gnarly 1967 Pontiac Firebird, photographed in Livermore, California, by Telstar Logistics)