What is Telstar?
Simple: Telstar was America's Sputnik.
Telstar I was the world's first commercial telecommunications satellite. It was launched by AT&T in 1962; a futuristic marvel that became the inspriation for a #1 hit song during the same year (Listen to it here).
After its dramatic debut, "Telstar" became a high-tech moniker for everyone from FIFA World Cup soccer ball manufacturers, to drag racers, to Pong-era video gamers... and Texas motel owners. In Australia, the Telstar was a car manufactured by Ford. In Calgary,
there is there was a store called Telstar Drugs. Telstar Records was an indie record label. Telstar Charters will take you deep sea fishing in Fort Bragg, California. Telstar Electronics will sell you a very cool retro-style television set. Telstar Regional High School is located near the original AT&T Telstar satellite ground station in Andover, Maine. Telstar Tire will keep you rolling on- or off-road, and you can chock your trailer home at the Telstar Mobile Park in Palmdale, California.
And of course, Telstar Logistics has been providing integrated services to global clients via land, air, sea, and space for more than a tenth of a century.
(Image above: 1962 AT&T advertisement about the launch of Telstar 1 from The New Yorker magazine. Click the image to embiggen.)